Magicactive- it’s the year 2008, our CEO extraordinaire Sarah decided to start her own business after a trip to Paris that inspired it all. Sarah LOVED the idea of a go-to place with not only insane customer service but awesome products, way before online shopping was cool (can you believe there was a time that online shopping wasn’t cool?)

Did you know Sarah was only 21 she started? Goals!

… And after 10 years of hard work and the hustle, we’re still here and taking fashion to the next level

WHO WE ARE

We’re a team of 43 amazing people who aren’t afraid of the hustle - we might be a small company but we can pack one hell of a punch! Our hustle has paid off and we’re making sure babes all around the world are wearing the latest trends. And as fashion-obsessed babes just like you, we love keeping up with our fave trends & influencers on Insta and Snap.

We love a cheeky avo on toast and the best kind of day is ‘bring your dog to work day’. As a small team, we’re super tight-knit and we love a good laugh!

Based in Brisbane, Australia - you can find us by the beach in our 9.0 SWIM ‘kini’s, looking hot AF at Coachella & Splendour or getting sippin’ espresso martinis at a rooftop bar. Fancy!

OUR VISION

We don’t want to be just another boring online store, there’s plenty of those already!